Pemilihan kata-kata adalah aspek penting dalam penulisan artikel dalam media cetak. The findings of this research may help the media and journalists to be more creative in choosing words for particular articles to attract readers interest, also to established the media unique identity, especially for lifestyle magazine. The methodology will include purposive sampling interview and content analysis of 6 editions of Cosmopolitan Indonesia. The focus of this research is mainly on what factors that consider Cosmopolitan Indonesia to use special terms in sex articles. After 22 years, Cosmopolitan Indonesia is still using the same terms in its sex articles, despite the fact that other women magazines are now discussing sex more openly and most of them are using the medical terms to describe genital organs. Although the topics are discussed openly, the magazine uses special terms to describe man and women genital organs. Before the publication of Cosmopolitan, sex and intimacy were only discussed in non-public spheres. This marks a change in Indonesian printed media. Launched in 1997, Cosmopolitan Indonesia is the first licensed Indonesian women lifestyle magazine and the first women magazine in Indonesia that openly discusses sex. The purpose of this research is to analyze the language use in sex articles in Cosmopolitan Indonesia.
Creative language use in lifestyle magazine may create interest for readers. The choice of words is one of important aspects in writing articles in printed media.
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